Santa Monica Promenade Revs up For Electric Vehicles

EV's in Santa Monica

Santa Monica Promenade Revs up For Electric Vehicles

By Lookout Staff

December 5, 2011 — The Santa Monica City Council Tuesday night is expected to pave the way for electric vehicles to be displayed on the busy Third Street Promenade Downtown.

The council will vote on whether to overturn a 3 to 3 vote by the Planning Commission on October 29 that resulted in a technical denial of a proposed measure that would allow all-electric vehicle showrooms on the walk street.

“Electric vehicle showrooms have gravitated toward high pedestrian activity shopping districts where store sizes better fit their needs and where a greater number of people are likely to stop by to learn about the technology than at a typical large scale auto showroom,” City staff wrote in its report.

That is because electric vehicle showrooms follow a different retail model that is “both smaller in size and designed to highlight the unique qualities of electric transportation,” according to City staff.

“This type of operation is more analogous to computer or electronic equipment sales typically found in shopping districts like the Third Street Promenade,” staff said.

The proposed law would allow showrooms as large as 3,750 square feet if the building occupies the entire parcel.

Only four showrooms would be allowed, each displaying as many as five vehicles, although additional vehicles could be provided on or off-site for test driving, according to the proposed ordinance. Vehicles cannot be serviced or repaired on the premises.

Santa Monica would be following the lead of other cities and shopping district, such as Park Meadows shopping center in Lone Tree, Colorado and Santana Row in San Jose, both of which have Tesla Motors stores, according to staff. CODA Automotive has located its first store within a shopping center at Westfield Century City Mall.

The existing showrooms have an educational component, staff said. The Tesla showrooms, for example, demonstrate vehicle technology, provide design studios for customers to configure their vehicle and include interactive touchscreens that allow customers to listen to testimony from vehicle owners.

The CODA store features an EV Bar, an interactive learning area and a full-scale replica of the battery system.

Source: Surf Santa Monica


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CFC Clean Fuel Connection is leading the charge in alternative fuels with strong support in the electric vehicle and compressed natural gas industries. We have been consulting, installing and distributing ev chargers since 1999 for cities, businesses and home owners. We are also a leader in CNG products, installation and consulting. We are the exclusive dealer of Galileo natural gas products in the United States. For more information on our services please visit the Clean Fuel Connection website.

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